A new radio station has launched, aimed at sending babies off to sleep. Sleepyhead Radio is available on digital radio in Portsmouth and is supported by parenting charity NCT, which is providing on air advice for new mums and dads. The station is running for a limited time and, rather than simply sticking on the back catalogue of Dido, it will play white noise from tumble driers and other devices. Both would have the same effect, of course.
This is the space in which you can add your own ‘old man’ joke about how modern music all sounds like white noise or some such other comment.
The idea came from the same people who produced the Little Sleepyhead CD, which promises 72 minutes of soothing sounds to send your little ones off into dreamland, and comes months after a book was released that guarantees to inflict slumber on unsuspecting toddlers.
It’s been three years since I was last in full time radio, but maybe now is the time to get back into it. I was much more successful in sending listeners off to sleep in back then than I was in the early days of Elsa’s life. It seems strange to recall those sleep-deprived mornings now that my nearly three-year-old regularly wakes up later than I do. She didn’t wake up till 10:30 the other day. TEN THIRTY!
Of course, having just regained that vaguely human feeling, now we’ve decided to do it all over again. Perhaps the time has come to move to Hampshire.
The radio station sounds like a good idea – white noise did seem to have some effect in my experience – however, the phone-in show might be a little quiet.